Introducing WIT's third collaboration with Reebok, the WIT x Reebok Nano X. Inspired by the streets of Shoreditch London, and available to the World next Thursday 22nd of October at 8PM BST / 3PM EDT. Ahead of the launch, we break down the inspiration behind the collaborative design, and take a look back at the history of collaboration between WIT and Reebok that was born in the vibrant streets of Shoreditch, London.
Founded in 2015 in Shoreditch, WIT was born and raised in the beating heart of London's sneaker culture. it was here that we first began our relationship with reebok.
Rewind to 2015, and it was in the bustling streets of Shoreditch London that WIT's first permanent store opened its doors. WIT was born out of the need to give the training obsessed the assortment they were looking for and the choice they deserved. It was here in the streets of Shoreditch that WIT first began our relationship with Reebok. The two brands became united by fitness, and in the 5 years since, Sam Kitching (Co-Founder of WIT) and Tal Short (Head of Performance Product, Reebok) have worked ever more closely to develop collaborative limited edition designs that offer the best performance product to our consumer with designs that hold a special place in the heart of the community.
The splashes of punch pink are nods to the vibrant streets of Shoreditch. Whilst the black heel and chalk patterned midsole are inspired by the black bumper plates of our London training space, and the chalk covered floors of boxes around the world.
Taking aesthetic queues from London streetwear, the WIT Nano X Capsule has been designed and crafted by us for people who train hard and do whatever it takes.
Essentially, the WIT x Reebok Nano X is a lovenote to Shoreditch, where we grew up, and where we first began our relationship with Reebok. Taking aesthetic queues from London streetwear, the WIT Nano X Capsule has been designed and crafted by us for people who train hard and do whatever it takes. In the same vein as our shared passion for merging design and functionality, the Limited Edition capsule collection has been engineered to stand up to your most intense training.
From Shoreditch to the rest of the world. The WIT Nano Capsule is available at 8PM BST / 3PM EDT next Thursday the 22nd of October. Sign up for First Access now, and you will secure an hour of exclusive early access to the drop on launch day.